Imagine you're a car.
Small. Slow. Cheap.
Newer, stronger ones zoom past you.
You barely get a glance.
But there's a possibility, distant yet real:
The strongest and fastest can stumble.
Not from weakness,
but from blind assumptions.
They don't see you.
They take you for granted.
That overconfidence is your opening.
A small idea, apparently insignificant,
can alter any landscape like a tumultuous wave.
Many have learned this the hard way.
They rely on perceived strengths,
while missing crucial signals of change.
Why does this happen?
Because success can stop us from asking the right questions.
We are obsessed with:
"How can I excel at what I already do?"
We hardly ever ask:
"Am I ignoring someone who matters?"
People don't buy drills.
They buy holes.
They don't simply buy a product.
They acquire it to do a job.
So how do you use this blueprint?
Become a detective of disruption.
° Investigate
° Question
° Look where others aren't looking.
Your answer is your opening.
Your opening is your advantage.
And your advantage may shape your future.
As long as you keep asking the right questions,
you won't be blindsided by change.
Inspired by Clayton Christensen